
AI Transformation
AI has the potential to revolutionise everything Customer Experience. As businesses navigate a sea of possibilities, I have assisted organisations develop cohesive AI strategies and roadmaps to drive efficiencies by deploying workflow automation and Agentic AI.

Digital & CX
I have managed end-to-end Digital Transformation programs right from Maturity Assessments to designing world-class Digital Strategy, roadmap definition to managing program rollout deploying best-in-class MarTech (Including Salesforce, Adobe Experience Platform & Google Cloud).
I’ve designed Digital Operating Models and developed key Digital capabilities (both in-house & outsourced), established KPIs and performance matrix to run successful Digital and E-commerce operations.

CRM & Data
I am an expert in developing best-in-class CRM & Data strategies, building omni-channel capabilities and integrating customer data across the enterprise.
I have developed high-calibre marketing automation and data teams to revolutionalise campaign management and data analytics generating actionable insights to drive personalisation and hyper-targeting.
Some of the organisations and brands I have worked for
