Expertise

AI Transformation

AI Transformation

AI has the potential to revolutionise everything Customer Experience. As businesses navigate a sea of possibilities, I have assisted organisations develop cohesive AI strategies and roadmaps to drive efficiencies by deploying workflow automation and Agentic AI.

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Digital Transformation Digital Strategy

Digital & CX

I have managed end-to-end Digital Transformation programs right from Maturity Assessments to designing world-class Digital Strategy, roadmap definition to managing program rollout deploying best-in-class MarTech (Including Salesforce, Adobe Experience Platform & Google Cloud).

I’ve designed Digital Operating Models and developed key Digital capabilities (both in-house & outsourced), established KPIs and performance matrix to run successful Digital and E-commerce operations.

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CRM Strategy
Data Strategy

CRM & Data

I am an expert in developing best-in-class CRM & Data strategies, building omni-channel capabilities and integrating customer data across the enterprise.

I have developed high-calibre marketing automation and data teams to revolutionalise campaign management and data analytics generating actionable insights to drive personalisation and hyper-targeting.

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Some of the organisations and brands I have worked for