Perspectives built from live programmes.
Frameworks
These frameworks come from programmes I have designed and run. If any of them are relevant to something you are working through, get in touch.
A structured framework for auditing a bloated martech stack: three questions that determine what stays and what goes, how to sequence the consolidation without losing capability, and why this work is a prerequisite for AI in marketing.
Read Article →End-to-end: data governance model, identity resolution strategy, architecture decisions, a four-phase rollout plan and the change management that separates adoption from shelfware. Built from a live multi-brand, multi-market CDP deployment.
A structured assessment across strategy, data, personalisation, technology and measurement. Where does your loyalty programme sit today, what is holding it at that level, and what does it take to move it? Includes benchmarks from automotive and retail programmes.
Where generative AI and agentic AI create lasting value in marketing, sales and service operating models, and where the hype still runs ahead of reality. A frank assessment from someone who has been in the room when the pilots fail and when they do not.
Articles and longer-form writing will appear here as published.
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Get in Touch
If you are working through an AI transformation, a digital CX challenge, or a customer data problem and want an experienced perspective, get in touch. A first conversation is straightforward: you explain what you are trying to do, I tell you honestly what I think.